Matomo is a web analytics platform that emphasizes data ownership and privacy protection as an alternative to Google Analytics. Here's a summary of its main features:

• 100% Data Ownership: Matomo gives users full control over their data, allowing them to know where it's stored and what's happening to it without external influence. This means no third-party has access to the data.

• Privacy Protection: Matomo is presented as an ethical alternative to Google Analytics, ensuring user privacy. It can be used without requiring user consent. Matomo is designed to be GDPR and CCPA compliant. Unlike Google Analytics, it allows for the secure tracking of personal data in accordance with privacy laws.

• Google Analytics Importer: Matomo allows users to import historical Google Analytics data directly into the platform, eliminating the need to sacrifice past data.

• No Data Sampling: Matomo provides 100% accurate reporting by avoiding data sampling, which means users can make decisions based on complete data.

• Open Source: Matomo is a transparent, secure, open-source platform that has been thoroughly tested.

• No Data Limitations: Users can track an unlimited number of websites, users, and segments, and there are no limitations on how much data can be stored.

• Easy to Use: Matomo features a user-friendly interface to help users get the data they need quickly.

• Customizable: The platform can be customized and extended to meet specific needs.

• Support: Matomo provides support to help users best utilize the platform.

• Real-time Data: Matomo provides real-time data, features, and reports to improve website performance.

• Trusted: Matomo is trusted by over 1 million websites in over 190 countries. It is used by a variety of organizations including large corporations, SMEs, governments, and non-profits.

• Cloud and On-Premise Options: Matomo offers both cloud-based and on-premise hosting options.

• BigQuery and Data Warehouse Export: There is a feature for exporting data to BigQuery and other data warehouses.