Rybbit Analytics is described as an open source Google Analytics replacement. It is positioned as a next-gen, open source, lightweight, cookieless web & product analytics solution designed to be privacy-friendly or privacy-first.

Features:

• Real-time Analytics: Allows you to see your site performance as it happens with instant data updates and live visitor activity. This includes a specific Live Visitors view.

• Advanced Filters: Provides the ability to drill down into your data using advanced filters across numerous dimensions such as Path, Page Title, Event Name, Referrer, Channel, Entry Page, Exit Page, Country, Region, City, Device Type, Operating System, Browser, Language, Screen Dimensions, UTM Source, and UTM Medium.

• User Profiles: Lets you know who your users are and exactly what they do. Profiles include information like first and last seen dates, number of sessions and pageviews, and an activity timeline.

• User Sessions: Allows you to track complete user journeys through your site with detailed session timelines showing visited pages and triggered events within a session.

• User Flow Analysis: Helps you visualize how users navigate through your site using intuitive path analysis tools.

• Funnels: Allows you to visualize and analyze the path users take through your site to convert them. You can see conversion rates between steps.

• User Behavior Trends: Helps you discover when your users are most active with hourly and daily heatmaps.

• Event Tracking: Allows you to monitor user interactions with your site, including clicks, form submissions, and custom events.

• Goal Conversion: Enables you to set up and track conversion goals to measure the success of key objectives such as Newsletter Signup, Free Trial Registration, Product Purchase, or Support Contact.

The tool also emphasizes:

• Being Open Source.

• Being privacy-friendly ("cookieless", "GDPR/CCPA compliant").

• Being intuitive and easy to set up and use based on user testimonials.

• Offering Seamless Integration with various platforms.

• Providing the possibility for Self-hosting.