Sendy is a self-hosted email newsletter application that sends bulk emails 100x cheaper via Amazon SES.

Here are its main features:

Core Value Proposition:

• One-time payment of $69 (no monthly fees)

• $1 per 10,000 emails via Amazon SES (compared to expensive monthly subscriptions)

• No subscriber limits

• Pay only when you send

Campaign Management:

• Beautiful reports with visualizations of opens, clicks, bounces, complaints, and geographic data

• Export subscriber segments from reports for re-targeting

• Send to lists or segments

• High deliverability rates through Amazon SES

Automation:

• Autoresponders - Setup drip campaigns with automated follow-up emails at custom intervals

• Annual or one-off emails at specific dates

• Rules & Webhooks - Trigger actions based on events (e.g., get notified when campaigns start, trigger webhooks, auto-unsubscribe based on conditions)

List Management:

• Mass import/delete subscribers

• Custom fields for storing additional subscriber information

• Single/double opt-in options

• List segmentation - Create targeted segments based on any conditions

• Subscribe forms and API integration

• Custom subscribe/unsubscribe confirmation pages

Client Management:

• White-labeled client accounts - Create multiple "brands" for different products/services

• Give clients access to their own brand portal

• Set custom pricing and monthly sending limits

• Adjust client privileges

Technical Features:

• Custom domains - Use your own domain for unsubscribe, web version, and trackable links

• Automatic bounce & complaint handling - Real-time automated cleanup

• Housekeeping - Remove unconfirmed or unengaged subscribers with one click

• Works with SendGrid, Mailjet, and Elastic Email (in addition to Amazon SES)

Integrations:

• Third-party plugins for WordPress, Magento, Joomla

• Zapier integration for thousands of apps

• Full API access

Hosting:

• Self-hosted on your own Apache/Linux server with PHP & MySQL

• Optional installation service available (+$79)

• Can be installed on Amazon EC2 for optimal performance

Sendy is particularly popular among users with large subscriber bases who want to escape escalating monthly fees from services like Mailchimp.