UXwizz is a self-hosted website analytics prioritizing user privacy and data control. Not open-source, but I think it's worth a look.
UXWizz is a self-hosted web analytics platform that aims to provide comprehensive website analysis while prioritizing user privacy and data control.
Features:
All-in-one analytics: UXWizz offers a variety of tools in a single platform, eliminating the need to switch between multiple dashboards. This includes stats, heatmaps, session recordings, A/B tests, event tracking, goal setting, and user segmentation.
Self-hosted: The platform is designed to be self-hosted, giving users full control over their data and preventing third-party access. Data is stored in a user's own MySQL database. This approach enhances data privacy, reduces third-party risks, and helps with GDPR compliance.
Data privacy and security: By not sending data to third-party services, UXWizz provides complete privacy and avoids potential GDPR issues. Users can customize tracking to ensure compliance.
Performance and scalability: UXWizz is built to be highly performant, even on a basic server setup, and is capable of tracking millions of pageviews.
Ease of use: UXWizz emphasizes ease of installation, maintenance, and updates. It offers automatic, one-click updates.
User Behavior Analysis: The platform offers features to improve website design and functionality. Heatmaps show which parts of a page receive the most attention. Session playback allows users to identify usability and technical issues by watching recordings of user browsing sessions.
Conversion Rate Optimization: UXWizz facilitates the comparison of user segments, helping users understand where their buyers come from and improve sales.
Cost-effective: UXWizz aims to eliminate the costs of cloud-based services and restrictive plans. It allows users to track unlimited domains, page views, and events.
Direct data access: Data is stored locally, enabling easy backups, deletion, and integration.
Premium Support: Users can get help within 24 hours directly from the developer for installation, operational issues, or feature requests.
Business protection: Data is kept away from competitors and large corporations.
Trusted: UXWizz is trusted by thousands of companies and webmasters. The reviews indicate that users consider it a superior alternative to other analytics platforms, and it has helped businesses refine their content, identify confusing elements on pages, and optimize what is displayed above the fold.